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There are no reasons why your online events business can’t generate the same profit as your physical events.
I will show you how.
.WILLIAM. THOMSON
Pivot to Digital

I bet you have a few questions and the first is probably why you should listen to me talk about online events?
I’ve been organising events for over 25 years, and for the last 10, I have been working as an events consultant. I have helped scores of organisations to run more or better physical and digital events.
I have also delivered several different types of virtual events, including the BDA Online Conference 2013, TechFest 2014 and 2015, Practically Perfect PA Virtual Summit 2017-2020 and The Future Assistant Conference 2017-2020.
You are here because you believe that virtual events can replace the profit you are losing from your physical events
I have designed this course to ensure that you focus on how to generate revenue by creating high-value content, connections and coverage.

Here’s what you’ll get
When you join the Pivot your Events to Digital Online Course

Lead the digital events revolution
Pivot your Events to Digital is made up of 12 detailed training modules. All course materials include videos, transcripts, articles, templates and more. All within our dedicated online student portal.

MODULE ONE
.Digital event.
.business. models.
Every successful event business is built on a strong foundation.
In this module we will clarify and cover all the digital event models
The simple five online business event options
Business models / options
- Pay to attend
- Pay as part of subscription/membership
- Paid for by sponsors/exhibitors
- Free to attend
How to maximise the use out of your digital assets
MODULE TWO
.Digital event. .framework.
There is no one size fits all approach to events and we can build a framework for success.
In this module, you will create an effective framework for your online events business
Design KPIs and event objectives
Align event objectives to organizational objectives
Create event timelines and project plan
Cover your pricing matrix
How to up-sell
Digital events for lead generation
What data and metrics to collect
MODULE THREE
.Designing. .for.Digital.
Increase your sales and profit by designing your events for digital delivery.
In this module you will learn how to create your events for an online audience
The Three Pillars of Your Online Event
Designing your digital event road map
Designing a full digital event overview
Developing and deciding areas to recreate as a digital product
Developing and deciding areas to add to digital product
MODULE FOUR
.Platforms.
The key to online events is choosing platforms that work for all your stakeholders.
In this module you will discover the role of the platform in your event and how to choose the right one/s.
What tech support do you need to deliver great digital events
Review platforms/technologies for broadcast and recording
Review platforms/technologies for editing and hosting
Review platforms/technologies for interaction
Choosing the right platform/s
MODULE FIVE
.Designing .content for digital.
The content you deliver is even more important in the digital space.
In this module you will learn how to design content that engages your digital audience
Developing the use of digital content
- Pre-event
- During the event
- Post-event
Overview of what makes digital content work
Designing your own content
Live v Pre Recorded
MODULE SIX
.Supporting. .speakers to. .deliver great. .content.
Ensure your speakers are prepared for your digital event.
In this module you will learn how to train your speakers to deliver thought-leading content for your online attendees
Support their set up and discuss options
Understand the short cut to simple Meeting Design
See the full list of event formats for digital events
Support your speakers to deliver truly powerful content
MODULE SEVEN
.Designing. .connections .for digital.
Understanding how to create valuable connections will be a cornerstone of your online events.
In this module you will find strategies for creating crucial connections at your digital events
Networking
Peer to peer exchange
Developing more online connections
Developing offline connections
MODULE EIGHT
.Designing. .coverage for. .digital.
Digital events can deliver exception coverage for your stakeholders.
In this module you will
Be able to create a strong value proposition for sponsors
Be able to create a strong and clear value proposition for your exhibitors
Design the best possible digital coverage for your sponsors and exhibitors
Creating a pricing matrix with confidence for sponsorships and exhibitors
MODULE NINE
Onboarding
You can not do this alone. And onboarding your stakeholders is an exceptionally important step.
In this module you will
Tailor and prepare guidance and guidelines for all speakers
Tailor and prepare guidance and guidelines for sponsors and exhibitors
Tailor and prepare guidance and guidelines for attendees
Ensure everyone understands your platforms/technologies for interaction
Learn how to onboard other events professionals
MODULE TEN
Creating an engaging online event
We have to move WAY beyond just pointing a camera at a speaker. Virtual events have to be SUPER engaging.
In this module you will learn how best to ensure
Effective moderating
Effective hosting
You choose the right length of event
You choose the optimun length of sessions
MODULE ELEVEN
Creating an interactive digital event
The best digital events will be interactive.
In this module you will understand and be able to create
The role of the social sidekick
The best possible pre-event interaction
Incredible interaction during your event
Meaningful interaction post event
You can’t rely on the old methods to advertise and promote your digital event.
In this module you will discover the new rules for your digital marketing including
How to map your new digital market
The best ways to promote/market your digital event
How to write supporting communicating & messaging that punches through the digital noise
Understanding the power of the affiliate
How to use discount strategies
What content to create to push your digital event
You will achieve real results
Hear from those who have worked with William and endorsements from industry thought-leaders.

Enrol now and secure three ready to use digital templates
Here are a selection of the templates, work sheets and bonuses you will receive.

Transformation Timeline
Template including *actual LIVE* event data from a huge online event.

Virtual Speaker Brief
Developed over five years and used by hundreds of speakers.

Digital Event Roadmap
Helping you scope the key elements and helping you split the practical and the strategic.

You will be supported every step of the way
This online training course will be the most in-depth and thorough online events training course available.

We will delve into the world of online events, teasing out the best ways to create massive value from the digital content, connections and coverage we create.
THERE ARE PLENTY OF BONUS SECTIONS THROUGHOUT THE COURSE, INCLUDING:
How to create and use ‘evergreen content’ to maximise the revenue you make from your events.
The course is targeted at those who want to learn *all there is to know* about running online events.
With a trained eye on helping you to maximise the use, and the value of the digital content, connections and coverage we generate from running digital events, you can guarentee:
Feedback
Event support
Worksheets and templates
Connect with your peers
Transform your thinking
Stay at the cutting edge
Increase your profits
Lead the digital revolution
Enrol now
Choose the plan that works for you — payment plans at no additional cost available for all options.

PRO
- All video content
- All templates and supporting documentation
- Community group
MASTER
- All video content
- All templates and supporting documentation
- Community group
- Take part in live Q&A webinars on each phase
- Two x 1hr calls with William Thomson
EVENTPROF
- All video content
Pivot your Events to Digital coaching
No one gets left behind.

Timing of the programme
Everything is online

The live program is a full 12 weeks.
The first eight weeks will run from 1st June 2020 — 31st July 2020.
The final four weeks will run from 31st August 2020 – 21st September 2020.
Once the 12 weeks are complete, and all content has been released, you’ll have access to the entire library of training materials, and you can revisit and review the materials as often as you wish.

What Sets Pivot Your Events To Digital apart from any other program?
Why should you join us?

Online events
Online training
Full use of digital content
View from every stakeholder
Matching your organisational goals
Creating objectives that work
Event Design Expert
Event Tech Thought Leader
Over twenty years at the events cutting edge