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There are no reasons why your online events business can’t generate the same profit as your physical events.

I will show you how.

.WILLIAM. THOMSON

Pivot to Digital

I bet you have a few questions and the first is probably why you should listen to me talk about online events?

I’ve been organising events for over 25 years, and for the last 10, I have been working as an events consultant. I have helped scores of organisations to run more or better physical and digital events.

I have also delivered several different types of virtual events, including the BDA Online Conference 2013, TechFest 2014 and 2015, Practically Perfect PA Virtual Summit 2017-2020 and The Future Assistant Conference 2017-2020.

You are here because you believe that virtual events can replace the profit you are losing from your physical events

I have designed this course to ensure that you focus on how to generate revenue by creating high-value content, connections and coverage.

Now

People keep on telling you, this current rush to digital events, “is a new world for everyone!” We are all in the same boat. No one knows what is going on.

And anyway this is all a FAD. Give it a few months, a year tops. But that’s not true. Thousand’s of event businesses need event planners with the skills and the understanding to run successful digital events.

Then

I ran my first online event in 2007: bucking the trend of giving away digital content for free. Why would I undercut the revenue from all my physical events I thought?

I live-streamed and charged the same price for the digital product as for the physical product. A five-figure profit flowed from our digital delivery. I have led since then.

Now

I have managed more than a dozen digital events for several different organisations and currently have international clients running events from Canada, Iceland, Spain and the USA.

I have also built Europe’s most significant independent online events & training business for Personal Assistants, generating a six-figure profit from virtual events.

Then

I believed in the power of online events when few others did.

I travelled to event conferences and exhibitions all over the globe, telling event companies about the five compelling reasons to include digital events in their portfolio.

Now

I continue to believe in the power of online events as a compelling alternative to physical events, not just in the time of a crisis, but all year round.

It seems that you believe in the power of online events too.

Here’s what you’ll get

When you join the Pivot your Events to Digital Online Course

Clarity

Set a clear vision for your
online events

Confidence

Dedicated time and one to one
support from our trainer and event thought leader William Thomson

Community

Make connections with other event professionals who are pivoting their physical events

Connections

Develop, demonstrate and monetise the connections at your digital events.

Coverage

Maximise the value of the exposure you can deliver for your sponsors and exhibitors.

Content

Understand the role of live events in creating evergreen digital content.

Lead the digital events revolution

Pivot your Events to Digital is made up of 12 detailed training modules. All course materials include videos, transcripts, articles, templates and more. All within our dedicated online student portal.

MODULE ONE

.Digital event.
.business. models.

Every successful event business is built on a strong foundation.

In this module we will clarify and cover all the digital event models

  • The simple five online business event options

  • Business models / options

    • Pay to attend
    • Pay as part of subscription/membership
    • Paid for by sponsors/exhibitors
    • Free to attend

  • How to maximise the use out of your digital assets

MODULE TWO

.Digital event. .framework.

There is no one size fits all approach to events and we can build a framework for success.

In this module, you will create an effective framework for your online events business

  • Design KPIs and event objectives

  • Align event objectives to organizational objectives

  • Create event timelines and project plan

  • Cover your pricing matrix

  • How to up-sell

  • Digital events for lead generation

  • What data and metrics to collect

MODULE THREE

.Designing. .for.Digital.

Increase your sales and profit by designing your events for digital delivery.

In this module you will learn how to create your events for an online audience

  • The Three Pillars of Your Online Event

  • Designing your digital event road map

  • Designing a full digital event overview

  • Developing and deciding areas to recreate as a digital product

  • Developing and deciding areas to add to digital product

MODULE FOUR

.Platforms.

The key to online events is choosing platforms that work for all your stakeholders.

In this module you will discover the role of the platform in your event and how to choose the right one/s.

  • What tech support do you need to deliver great digital events

  • Review platforms/technologies for broadcast and recording

  • Review platforms/technologies for editing and hosting

  • Review platforms/technologies for interaction

  • Choosing the right platform/s

MODULE FIVE

.Designing .content for digital.

The content you deliver is even more important in the digital space.

In this module you will learn how to design content that engages your digital audience

  • Developing the use of digital content

    • Pre-event
    • During the event
    • Post-event

  • Overview of what makes digital content work

  • Designing your own content

  • Live v Pre Recorded

MODULE SIX

.Supporting. .speakers to. .deliver great. .content.

Ensure your speakers are prepared for your digital event.

In this module you will learn how to train your speakers to deliver thought-leading content for your online attendees

  • Support their set up and discuss options

  • Understand the short cut to simple Meeting Design

  • See the full list of event formats for digital events

  • Support your speakers to deliver truly powerful content

MODULE SEVEN

.Designing. .connections .for digital.

Understanding how to create valuable connections will be a cornerstone of your online events.

In this module you will find strategies for creating crucial connections at your digital events

  • Networking

  • Peer to peer exchange

  • Developing more online connections

  • Developing offline connections

MODULE EIGHT

.Designing. .coverage for. .digital.

Digital events can deliver exception coverage for your stakeholders.

In this module you will

  • Be able to create a strong value proposition for sponsors

  • Be able to create a strong and clear value proposition for your exhibitors

  • Design the best possible digital coverage for your sponsors and exhibitors

  • Creating a pricing matrix with confidence for sponsorships and exhibitors

MODULE NINE

Onboarding

You can not do this alone. And onboarding your stakeholders is an exceptionally important step.

In this module you will

  • Tailor and prepare guidance and guidelines for all speakers

  • Tailor and prepare guidance and guidelines for sponsors and exhibitors

  • Tailor and prepare guidance and guidelines for attendees

  • Ensure everyone understands your platforms/technologies for interaction

  • Learn how to onboard other events professionals

MODULE TEN

Creating an engaging online event

We have to move WAY beyond just pointing a camera at a speaker. Virtual events have to be SUPER engaging.

In this module you will learn how best to ensure

  • Effective moderating

  • Effective hosting

  • You choose the right length of event

  • You choose the optimun length of sessions

MODULE ELEVEN

Creating an interactive digital event

The best digital events will be interactive.

In this module you will understand and be able to create

  • The role of the social sidekick

  • The best possible pre-event interaction

  • Incredible interaction during your event

  • Meaningful interaction post event

MODULE TWELVE

Marketing your event

You can’t rely on the old methods to advertise and promote your digital event.

In this module you will discover the new rules for your digital marketing including

  • How to map your new digital market

  • The best ways to promote/market your digital event

  • How to write supporting communicating & messaging that punches through the digital noise

  • Understanding the power of the affiliate

  • How to use discount strategies

  • What content to create to push your digital event

You will achieve real results

Hear from those who have worked with William and endorsements from industry thought-leaders.

Enrol now and secure three ready to use digital templates

Here are a selection of the templates, work sheets and bonuses you will receive.

Transformation Timeline

Template including *actual LIVE* event data from a huge online event.

Virtual Speaker Brief

Developed over five years and used by hundreds of speakers.

Digital Event Roadmap

Helping you scope the key elements and helping you split the practical and the strategic.

You will be supported every step of the way

This online training course will be the most in-depth and thorough online events training course available. 

We will delve into the world of online events, teasing out the best ways to create massive value from the digital content, connections and coverage we create.

THERE ARE PLENTY OF BONUS SECTIONS THROUGHOUT THE COURSE, INCLUDING:

How to create and use ‘evergreen content’ to maximise the revenue you make from your events.

The course is targeted at those who want to learn *all there is to know* about running online events.

With a trained eye on helping you to maximise the use, and the value of the digital content, connections and coverage we generate from running digital events, you can guarentee:

Feedback

Event support

Worksheets and templates

Connect with your peers

Transform your thinking

Stay at the cutting edge

Increase your profits

Lead the digital revolution

Enrol now

Choose the plan that works for you — payment plans at no additional cost available for all options.

PRO

€1199
  • All video content
  • All templates and supporting documentation
  • Community group

BUY NOW

MASTER

€1599
  • All video content
  • All templates and supporting documentation
  • Community group
  • Take part in live Q&A webinars on each phase
  • Two x 1hr calls with William Thomson

BUY NOW

EVENTPROF

€999
  • All video content

BUY NOW

Do you need more information?

We are happy to answer any questions you might have

Email

Pivot your Events to Digital coaching

No one gets left behind.

Your Instructor

I have over twenty years of experience in dealing with every aspect of an event, have been working with and overseeing Gallus Events for ten years.

I have been fortunate to work with some impressive clients, including some of the largest membership bodies in Europe. I have also worked on many commercial events, including the World’s most significant event company and one of the UK’s most successful events companies.

I ran my first online event in 2008 and my first paperless event the same year. As a Meeting Designer, and past Curator of Europe’s first Event Technology event, I work at the cutting edge of events.

I have built up a vast knowledge of the business of events. Very few events consultants or trainers have been able to see the inner workings of over forty different events companies.
Spreading my knowledge and experience is what drives me as an events professional. I have presented on various aspects of events across the World, and I am regularly quoted in the event industry press. I have written articles for many of the top events publications.
I am leading the digital events revolution.

Timing of the programme

Everything is online

Registration for the 2020 class is open NOW, and the cart closes 31st May.

The live program is a full 12 weeks.

The first eight weeks will run from 1st June 2020 — 31st July 2020.

The final four weeks will run from 31st August 2020 – 21st September 2020.

Once the 12 weeks are complete, and all content has been released, you’ll have access to the entire library of training materials, and you can revisit and review the materials as often as you wish.

What Sets Pivot Your Events To Digital apart from any other program?

Why should you join us?

IN DEPTH

Online events

Online training

Full use of digital content

360 VIEW

View from every stakeholder

Matching your organisational goals

Creating objectives that work

BUILT ON EXPERIENCE

Event Design Expert

Event Tech Thought Leader

Over twenty years at the events cutting edge

ENROL NOW

To become one of only fifty event organisers
set to lead the online events digital revolution.

Are you ready to take your events online?

Enrol Now